Edwin Bark, Managing Director Tivall Europe at Nestlé:
Annemieke has been Tivall Europe / Nestlé's long term partner in developing consumer insights. During the various assignments, Annemieke has been instrumental in developing our Consumer Insights across Europe.
Her expertise in market research and long track record in FMCG has been of great value to build a common base of consumer understanding accross the different markets in Europe. More than a consumer insights expert, Annemieke is a true business partner; pro-actively identifying business opportunities, new methodologies and very keen on finding the way to win with consumers. Her open minded character and great communication skills facilitate the interaction with different cultures accross Europe and gives her the credibility to be our leading Insights manager for the category.
Laura Barber, Head of Insights for Sparkling- Knowledge & Insights Team, The Coca-Cola Company:
Annemieke lead the insights and strategy on five of our Sparkling portfolio brands within my team on a 8 month contract. I've never seen a contractor integrate so quickly into a business.
Annemieke created trust, great relationships and confidence with senior management and brand teams alike. Annemieke brings with her a huge amount of expertise, a personable and friendly manner, the ability to challenge the status quo, innovate business process and practises and add real value in a very short amount of time. I can't recommended Annemieke highly enough and I truly hope we will work together in the future!
Kris Geeraert, General Manager at Danone Netherlands:
Annemieke is a very exprienced Market research professional, who goes beyond the standard ad hoc research approach.
She's focused on delivering value for the business, based on genuine consumer and shopper insights, and invests in understanding the true underlying elements. A true professional and great person to work with.
Lot Hawkins (Spaan), Heinz:
Annemieke Onderdelinden is one of the few truly all-round (quantitative and qualitative, agency and client side), extremely experienced, passionate researchers I know.
Her deep interest and enthousiasm in understanding the how and why of the consumer is translated in the methodologies used and analysis results. Her all-round experience gives research more depth and angles different views. I have worked with Annemieke on strategic projects for Heinz, Sara Lee and Tivall. I highly rate her for her contagious enthousiasm, energy, honesty and eagerness to learn with a no-nonsense attitude. She has a profound understanding not only of research but also how to translate findings more strategically into the company.
Loïke Stelwagen, Global Director Digital, Media and Insights at FrieslandCampina
I've had the privilege of working closely with Annemieke for years and highly recommend her as a top-tier senior insights manager. Annemieke excels in the field of insights (innovation, brand, category etc.), consistently elevating strategies with her deep experience and expertise, always putting consumers first.
Annemieke combines profound brand knowledge with strategic insights, leading to impactful brand positioning that resonates with our target audience, setting us apart in the market.
Her expertise in brand tracking has been crucial for our agile decision-making. Annemieke's truly data-driven approach has delivered tangible results, driving our brands forward.
Beyond her impressive insights track record, Annemieke is a creative thinker who brings fresh perspectives to every project. Her unique and problem-solving insights have fueled innovations and shaped brand narratives, spurring growth.
Annemieke's capability to digitally transform insights has unlocked new opportunities, exemplified by her success in redefining the breakfast occasion to captivate consumers. She is one of the few insights professionals I know that goes beyond the obvious, adding a layer of creativity, digital curiosity and boldness.
In summary, Annemieke's strategic vision and creative ingenuity make her a game-changer in the field of insights. I highly recommend her for senior insights or brand strategy positions without reservation.
